\n
![\"\"](\"http:\/\/www.gurbuz.net\/Turk\/sozcu_2018-05-30.jpg\")
\n+<\/a><\/p>\n
Dinci\u2026
\nDinciyi k\u00f6t\u00fcl\u00fcyor. Dinci ba\u015fka bir rakibi\u2026
\nYa ille dinci olmas\u0131 gerekmiyor, insan insan\u0131 k\u00f6t\u00fcl\u00fcyor, hor g\u00f6r\u00fcyor\u2026
\nKendini di\u011ferinden \u00fcst\u00fcn tutuyor…
\nNIYE???<\/p>\n
Cevab\u0131n\u0131 bir taraftan Survival of the Fittest kuram\u0131nda aramak gerekirken\u2026
\n\u00d6te taraftan insana \u00f6zg\u00fc, en az\u0131ndan benim bildi\u011fim kadar insana \u00f6zg\u00fc rekabet davran\u0131\u015flar\u0131nda aramak gerek. Nesnenin, canl\u0131n\u0131n \u00f6znesinde yatan bir \u201cgen mutasyonu\u201d olabilir mi?
\nBizi\u2026
\nBize g\u00f6re, fark olmamas\u0131na kar\u015f\u0131n, ba\u015fkalar\u0131 kar\u015f\u0131nda farkl\u0131 k\u0131lan, k\u0131ld\u0131\u011f\u0131na inand\u0131\u011f\u0131m\u0131z ve bazen kar\u015f\u0131m\u0131zdakini inand\u0131rd\u0131\u011f\u0131m\u0131z bu olguyu, bu \u201cger\u00e7e\u011fi\u201d nas\u0131l a\u00e7\u0131klamal\u0131?
\nBilimsel ara\u015ft\u0131r\u0131lm\u0131\u015f ve bir yerde kan\u0131tlanm\u0131\u015f bir ger\u00e7ek olarak kar\u015f\u0131m\u0131za \u00e7\u0131kan\u2026
\nEhliyetsiz, beceriksiz, yetkisiz ve yeteneksiz ki\u015filerde, bilmiyorum belki bir ki\u015filik bozuklu\u011fu \u015feklinde bu davran\u0131\u015f \u015fekli \u201c\u00f6zellikle\u201d kar\u0131\u015f\u0131m\u0131za \u00e7\u0131kmakta.
\nTabii ki \u00f6zsayg\u0131 g\u00fczel ve gerekli bir \u015fey, psikolojik y\u00f6nden insan\u0131n\u2026
\nKendini di\u011fer insanlardan daha \u00fcst\u00fcn g\u00f6rmesi egosunu tatmin etmekte.<\/p>\n
\u0130nsan\u2026
\nNeden s\u0131n\u0131rlar\u0131n\u0131 tan\u0131maz?
\nBelki mesle\u011fimin bir getirisi, \u00e7ok k\u0131zar, k\u0131nard\u0131 beni tatl\u0131 su manya\u011f\u0131m\u2026
\nSorgular\u0131m\u2026
\nKendimi ve kar\u015f\u0131mdakini!<\/p>\n
„Ayak tak\u0131m\u0131n\u0131n, kuru kalabal\u0131klar\u0131n hayal g\u00fcc\u00fcn\u00fc etkilemek, izlenim ve alg\u0131lar\u0131n\u0131 y\u00f6nlendirmek bu kitlelere h\u00fck\u00fcm etmek demektir.“<\/p>\n
Gustave le Bon<\/p>\n
Ne diyorum hep?
\nBireyden topluma, toplumdan bireye bir yarg\u0131ya varmak m\u00fcmk\u00fcn!<\/p>\n
D\u00fcnyadaki en g\u00fc\u00e7l\u00fc silah\u2026
\nYeri ve zaman\u0131 gelen, i\u00e7i dopdolu, insana ve topluma \u00fcmit vaat eden, yol ve y\u00f6ntem g\u00f6steren d\u00fc\u015f\u00fcnceler manzumesidir. Rahmetli Atat\u00fcrk\u2019\u00fcn dedi\u011fi gibi T\u00fcrk toplumunu harekete ge\u00e7irmek d\u00fcnyan\u0131n en zor i\u015fi olabilir ama bir harekete ge\u00e7ti mi (!)
\nAtat\u00fcrk\u2026
\nBize hayal satmad\u0131, pazarlamad\u0131 vatan ve millet mal\u0131n\u0131\u2026
\nBize yol g\u00f6sterdi, yol ve y\u00f6ntem\u2026
\nElimize \u00f6yle de\u011ferli bir kaynak verdi ki\u2026
\nNutuk di\u011fer ad\u0131yla S\u00f6ylev\u2019i, ders \u00e7\u0131kar, oku \u2013 \u00f6\u011fren, ger\u00e7ek\u00e7i kal, akl\u0131n\u0131 kullan, bilime inan\u2026
\nEvet\u2026
\nAtat\u00fcrk mant\u0131ksa, ilim ve bilimse, d\u00fcr\u00fcstl\u00fckse, milletse, vatansa\u2026
\nKemalizm m\u00fccadele\u2026
\nNeyle?
\nYalan ve dolanla, vatan ve millete kar\u015f\u0131 ihanet i\u00e7eresinde olanlarla, hurafelerle, bat\u0131l inan\u00e7larla\u2026
\nK\u0131sacas\u0131\u2026
\n\u0130nsana, topluma, vatan ve millete ne zararl\u0131ysa\u2026
\n\u0130\u015fte onunla, onlarla m\u00fccadele.<\/p>\n
PR\u2026
\nPublic Relations kavram\u0131\u2026
\n19. Y\u00fczy\u0131l ba\u015flar\u0131nda Edward Bernays taraf\u0131ndan icat edilip bug\u00fcn bildi\u011fimiz sosyal m\u00fchendisli\u011fin temellerini att\u0131, O ticari ba\u015far\u0131 pe\u015findeyken di\u011ferleri y\u00f6nlendirmeyle y\u00f6netme pe\u015finde\u2026.
\nNe ilgisi var konumuza diye sorabilirsiniz kendinize\u2026
\nBekle!<\/p>\n
Edward Bernays\u2026
\nSigmund Freud\u2019un ye\u011feni\u2026
\nSigmund Freud\u2019a g\u00f6re insanlar \u00f6zerk ve ba\u011f\u0131ms\u0131z d\u00fc\u015f\u00fcnd\u00fcklerini, hareket ettiklerini d\u00fc\u015f\u00fcnebilirler ama asl\u0131nda Freud\u2019a g\u00f6re insanlar bilin\u00e7altlar\u0131 taraf\u0131ndan y\u00f6nlendirilirler. Kesin olarak kat\u0131l\u0131yorum bu g\u00f6r\u00fc\u015fe, tecr\u00fcbelerle sabit \u00e7\u00fcnk\u00fc. \u0130\u015fte Edward Bernays\u2026
\n\u0130nsan denilen varl\u0131\u011f\u0131n mant\u0131ksal y\u00f6n\u00fcn\u00fc bypass etmeyi ba\u015fard\u0131\u2026<\/p>\n
PR kampanyalar\u0131n\u0131n temel ilkeleri:
\n1.\tDefine your objectives
\n2.\tConduct research
\n3.\tModify your objectives based on that research
\n4.\tSet a strategy
\n5.\tEstablish themes, symbols, and appeals
\n6.\tCreate an organization to execute your strategy
\n7.\tDecide on timing and tactics
\n8.\tCarry out your plans <\/p>\n
O kadar ars\u0131z ve utanmaz bir \u015fekilde uygulamaya koydu ki bu y\u00f6ntemleri\u2026
\nSigara\u2026
\nEvet, doktorlar\u0131 ikna ederek sigara reklamlar\u0131 i\u00e7in kulland\u0131. Tabii doktorlar\u0131n bundan haberi bile yoktu.<\/p>\n
Dedim ya bilin\u00e7alt\u0131!<\/p>\n
Sorun, o zaman\u0131n zaman\u0131nda kad\u0131nlar kamuoyu \u00f6n\u00fcnde sigara kullanmazd\u0131, ba\u015fard\u0131\u2026
\n\u0130nsanlara, topluma bunu kabul ettirdi, kad\u0131nlar\u0131 ikna etti. Hat\u0131rlad\u0131n mi?
\n😊
\nPenis hasedi!<\/p>\n
Bak kad\u0131n\u2026
\nBen sana hep ne dedim?
\nRuhum ne zaman nereden \u00e7\u0131kaca\u011f\u0131m ne yapaca\u011f\u0131m belli olmaz\u2026
\nS\u0131\u011fd\u0131ramazs\u0131n beni hi\u00e7bir \u00e7ekmeceye, s\u0131\u011fmam kad\u0131n s\u0131\u011fmam\u2026
\nEvet\u2026
\nAffedersiniz, psikolojik y\u00f6nden kad\u0131nlar\u0131n penis hasedini kullanarak kad\u0131nlara ve topluma bu mereti kabul ettirdi. Feminizm \u2018in \u00e7\u0131lg\u0131n zamanlar\u0131yd\u0131, feministleri kulland\u0131.<\/p>\n
Yukar\u0131da anlatt\u0131\u011f\u0131m konularla ilgili:<\/p>\n
Walter Lippmann Public Opinion
\nhttps:\/\/monoskop.org\/images\/b\/bf\/Lippman_Walter_Public_Opinion.pdf<\/p>\n
Gustave Le Bon Psychologie der Massen (Orijinal bask\u0131 1922)
\nhttp:\/\/www.bild-news.net\/Buecher-bis-1945-g-r\/Le%20Bon,%20Gustave%20-%20Psychologie%20der%20Massen%20%281922,%20168%20S.,%20Scan%29.pdf
\n1982 bask\u0131s\u0131
\nhttps:\/\/politik.brunner-architekt.ch\/wp-content\/uploads\/le_bon_gustave_psychologie_der_massen_1985.pdf<\/p>\n
\u00d6zg\u00fcrl\u00fc\u011f\u00fcn me\u015faleleri\u2026
\nFeministlerin ellerinde art\u0131k \u00f6zg\u00fcrl\u00fc\u011f\u00fcn me\u015faleleri t\u00fct\u00fcyordu\u2026
\nPazarlama tekni\u011fi\u2026
\nBilin\u00e7alt\u0131 yoluyla insanlar\u0131n y\u00f6nlendirilmesi. \u0130\u015fte bu yol ve y\u00f6ntem ile i\u015f\u00e7i s\u0131n\u0131f\u0131n\u0131n do\u011fal \u201cd\u00fc\u015fman\u0131\u201d olan kapitalizm bile bu insanlara \u201cdo\u011fru, g\u00fczel, gerekli\u201d diye sat\u0131lmaya ba\u015fland\u0131. <\/p>\n
Propaganda | Die Kunst der Public Relations
\nhttp:\/\/www.irwish.de\/PDF\/Bernays-Propaganda.pdf
\n1928 bask\u0131s\u0131
\nhttps:\/\/wikispooks.com\/w\/images\/1\/1f\/Propaganda.pdf<\/p>\n
\u201cPropaganda, kitlelerin ruhunu askeriyedeki emir \u2013 komuta zincirinin olu\u015fturdu\u011fu psikoloji benzeri boyun e\u011fmeye zorlar\u201d<\/p>\n
Edward Bernays<\/p>\n
Manip\u00fclasyon, bireyin, kitlelerin manip\u00fclasyonu.
\nG\u00f6z hizas\u0131\u2026
\n\u0130nsanlar ile anlayacaklar\u0131 dilde konu\u015farak samimiyetine inand\u0131rmak bu insanlar\u0131n sana g\u00fcvenini artt\u0131racakt\u0131r. \u00c7\u00fcnk\u00fc tekrar ve karma\u015f\u0131k, anla\u015f\u0131lmas\u0131 zor konular\u0131 bile istikrarl\u0131 bir \u015fekilde, \u0131srarla anlat\u0131r, anlatmaya \u00e7al\u0131\u015f\u0131rsan g\u00fcn gelir insanlar anlarlar.
\nHat\u0131rl\u0131 okuyucular\u0131m bilirler \u00e7ok \u00f6nem veririm g\u00f6z hizas\u0131na, seviyeye\u2026
\nGerekli hallerde mesafeye. Bu y\u00f6ntem \u00f6zellikle zor ve dar zamanlarda etkisini g\u00f6stermi\u015ftir (\u00d6rne\u011fin Roosevelt bu y\u00f6ntemi \u00e7ok\u00e7a kullanm\u0131\u015ft\u0131r)<\/p>\n
Bir resim bin s\u00f6zc\u00fc\u011fe bedeldir!<\/p>\n
\u0130\u015fte konunun \u00f6z\u00fc\u2026
\n\u0130nsan ve alg\u0131s\u0131, sanki bir \u015falterdir bilirsen kullanmas\u0131n\u0131\u2026
\n\u0130nsan psikolojisi, birey ve kitlelerin y\u00f6nlendirilmesi\u2026
\n\u0130zin vermezsen d\u00fc\u015f\u00fcnmelerine, beynini, mant\u0131\u011f\u0131n\u0131 kullanmas\u0131na\u2026
\nDo\u011frudan hitap edersen duygular\u0131na, bir nevi otomatizm devreye girer ve insan ya akl\u0131n\u0131, mant\u0131\u011f\u0131n\u0131 kullan\u0131r veya biat eder, itaat eder.<\/p>\n
Kitlelerde, insanda\u2026
\nVerilen, a\u00e7\u0131klanan bilgiler do\u011frultusunda bir uzla\u015fma, ortak ak\u0131l ortak tav\u0131r yaratma(!)
\nMesela FET\u00d6 konusu g\u00fczel bir \u00f6rnektir\u2026
\nTavuk ve yumurta sorunsal\u0131, kim \u00f6nce vard\u0131, kim kimi yaratt\u0131?
\nBu yol ve y\u00f6nteme kar\u015f\u0131 denilecek bir \u015fey yok\u2026
\nGer\u00e7ek\u00e7i kalmak ko\u015fuluyla yok!<\/p>\n
Roosevelt ve \u201cnew deal\u201d stratejisi!<\/p>\n
Pedagoji\u2026
\n\u00c7ocuk e\u011fitir gibi\u2026
\nThe American dream\u2026
\nBir k\u00e2bus sanki!<\/p>\n
The American way of live\u2026
\nY\u00f6nlendirdi\u2026
\nBilim, bilimsellik. Bug\u00fcn\u00fc ya\u015farken nesiler \u00fczerinden hayal edip d\u00fc\u015f\u00fcnmek\u2026
\nBizim gibi, bizler gibi de\u011filler ki\u2026
\nBug\u00fcn bul bug\u00fcn ye\u2026
\nDemokraCity\u2026
\nBu kavramda ondan, E. Bernays\u2019den\u2026
\nDemokrasinin kapitalizmle kayna\u015fmas\u0131!<\/p>\n
G\u00fcn\u00fcm\u00fczde ya\u015fad\u0131klar\u0131m\u0131z!!!<\/p>\n
Marketplace\u2026
\nD\u00fcnya\u2026
\nKocaman bir pazar, herkes, her \u015feyi satar, pazarlar\u2026
\nGerekliyse yalan ve dolanla!<\/p>\n","protected":false},"excerpt":{"rendered":"
Bug\u00fcn bir soru sordum size: Neden insan kendini oldu\u011fundan farkl\u0131 g\u00f6sterir? Neden O profes\u00f6r, profes\u00f6rl\u00fck unvan\u0131na sahip oldu\u011fu halde kendini New York mevzun gibi, orada okumu\u015f gibi g\u00f6sterdi? NEDEN? Bu soru\u2026 Beni rahat b\u0131rakmad\u0131, arada, vakit bulduk\u00e7a okudum ve d\u00fc\u015f\u00fcnd\u00fcm\u2026 Bence\u2026 Konuyu \u015fu \u00fc\u00e7 ana ba\u015fl\u0131kta toparlayabiliriz: Object = nesne Subject = \u00f6zne felsefi anlamda … <\/p>\n